How Apple is pitching its new ad format

Hi and welcome to Insider Advertising for April 27. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• Apple's new ad format.
• How social media managers manage screen time.
• Facebook and Google's scam ads problem.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

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As Apple tightens the screws on ad tracking, it's preparing a new ad format of its own. People briefed on the plans reveal its pricing model and targeting options.

• Apple is preparing a new ad unit that will sit atop the "Suggested Apps" page in the App Store, Lara O'Reilly reported.
• Execs briefed on the new format said it will be charged on a CPM basis, with some targeting options.
• News of the new ad comes as Apple rolls out its privacy update, putting the squeeze on ad tracking.

Read the story.

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Social media managers have to be constantly online for their jobs. We asked 4 to break down how they fight to control their screen time.

• Most people were looking at screens for hours a day even before the "Zoom fatigue" of the pandemic.
• Kavi Shah reported that social media managers, whose jobs force them to be online, set out how they limit their screen time.
• Their tips range from switching off video on calls to cut-off points for looking at your phone.

Read the story.

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Facebook and Google are failing to crack down on scam ads, new research suggests

• Consumer group Which? called for new laws to force the tech giants to monitor fraud more closely, Martin Coulter reported.
• 34% of people surveyed who reported a scam ad to Google said it was not taken down while 26% said the same about a Facebook scam ad.
• Facebook and Google said scam ads were not allowed on their platforms and would take action where necessary.

Read the story.

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More stories we're reading:

• WATCH: How advertisers can navigate the death of third-party cookies, according to execs from Mars Petcare, R/GA, The Washington Post, and The Trade Desk (Insider)
• These 9 innovative hotel chains are the ones to watch as the travel industry makes its big comeback. experts say (Insider)
  
• Tim Cook reportedly told Mark Zuckerberg that Facebook should delete all data it collected after the Cambridge Analytica scandal, and he was 'stunned' by the suggestion (Insider)
  
• Roku says it may lose YouTube TV app after Google made anti-competitive demands (Axios)
• TV ratings: Oscars at all-time low in early numbers (Hollywood Reporter)
• Simon & Schuster employees submit petition demanding no deals with Trump administration authors (Wall Street Journal)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.